EMDG from July 1, 2021
The greatest difference that those that are familiar with EMDG will notice is the need to lodge a marketing plan for Pre-Approval with Austrade in order to be able to claim expenses. To be eligible to be claimed expenses must be covered by the amount approved by Austrade in the Pre-Approval plan.
Applicants looking to claim marketing expenses in the 2021-2022 year must have the pre-approval marketing plan lodged with Austrade between August 16 and November 30, 2021.
Once all applications have been received, Austrade will
calculate the distribution of available funds for all eligible applications based on available funding.
Following assessment, if you are eligible, you will receive a grant agreement
that will tell you how much your grant is for the term of the agreement.
A further significant change is the exporters will be categorised as fitting into one of three Tiers based on their marketing activities. This will determine the maximum grant available to the applicant. The Tiers are:
1: for eligible SMEs who are ready to begin exporting – grants of up to $40,000
per financial year for the 2 years of the agreement. This is for those businesses which have never exported.
· Tier 2: for eligible
exporters who plan to expand their exporting – grants of up to $80,000 per
financial year for the 3 years of the agreement. This is for those who have already exported but are looking to increase the export activities.
· Tier 3: for eligible
exporters who plan to make a strategic shift in their exporting business –
grants of up to $150,000 per financial year for the 3 years of the agreement. This is for those who have already exported but are looking to increase the export activities.
To be eligible for a grant you must be one of the following:
an individual whose principal place of residence
is in Australia
a body incorporated under the Corporations Act
an association, or cooperative, incorporated
under an Australian law
a partnership that is Australian, that is if the
partnership was formed and operates under a law of a State or Territory, and at
least half the partners are Australian persons
a trust that is Australian within the meaning of
the EMDG Rules, that is the trustee, or each trustee, of the trust is an
a body corporate established for a public
purpose by or under an Australian law ·
a representative body
Partnerships and trusts are treated as if they
are persons under the Act and Rules, but with the changes detailed in sections
105A and 105B of the Act.
Additional eligibility requirements for all applicants:
you will need to have a turnover of less than
At the time you application, and at all times
while you are a grantee, you must have an Australian Business Number (ABN).
At the time of signing a grant agreement, and at
all times while a grantee, you must not:
have any outstanding
be under insolvency
Pre-Approval Marketing Plan
All applications from SMEs looking to claim expenses for the
2021-2022 financial year will require a Plan to Market to be lodged with Austrade
between August 16 and November 30, 2021.
A plan to market will explain to Austrade what you intend to
do to market your product overseas in the next 2 or 3 years and why.
The plan to market could be as simple a one-page statement,
a copy of your strategic planning roadmap for marketing, or any other internal
planning document that answers the following:
· What is the purpose of undertaking
the proposed marketing? In other words, what business goals are you seeking to
address through your marketing?
will you measure success?
· What is the overall
budget for each financial year that the plan covers (2 financial years for Tier
1; 3 financial years for Tier 2, Tier 3 and representative bodies)?
· Where and what customers
or demographic will your marketing be targeted towards?
· What marketing activities
will you undertake? This can be as detailed or as strategic as you like. i.e broken down into categories such as marketing representative, travel, samples etc.